How To Take Your Business Online in the Age of COVID-19

Some businesses are reeling in wake of the COVID-19 pandemic, while others have managed to stay afloat, and even thrive. One thing those thriving businesses have in common is their online offerings. If your business hasn’t started offering its products and services online, there has never been a better time to do so.

One important part of selling online is the ability to charge credit cards online, of course. Here are some other tips for bringing your business online.

Let Your Customers Know

Whether using an existing mailing list, social media, or other methods, It’s important that customers know that they can purchase the products and services your business offers online, especially if you did not have the ability to charge credit cards before.

Expand Your Online Offerings

If the full range of your company’s services and products is not currently listed available online, it may be worth the effort to put your entire catalog online. This may require some creative thinking, bundling of products or services, coming up with practical delivery options, and emphasizing products or services that are more suitable for online purchase.

Choose the Right Merchant Account Provider

If online business was a small (or nonexistent) part of your business prior to now, then the service your company is using to accept credit cards now might not be the best fit for online sales.

Some businesses, even though their business is largely online, are still only accepting payment in the form of cash or check at the time of delivery or pickup. This severely limits the options for payment, and as a result, limits their customer base. Consider using a service that offers the ability to accept credit cards online now. Studies have shown that adding the ability to charge credit cards can increase your revenue by up to 500% or more.

In Conclusion

The pandemic has caused some people to be more careful about how they spend it, and others to throw money at their problems. Either way, you will miss out on most of these customers if your business does not accept credit cards online. Providing valuable products and services and marketing them well is only half the battle. If you don’t allow these customers to use their credit cards to make purchases from your business online, they can find a competitor of yours who will give them what they want. Charge.com can help. Visit their website or call them at (888)924-2743